Head of Brand and Marketing

We are delighted to partner with a leading financial services organisation in the appointment of a Head of Brand and Marketing. This is a key opportunity to shape the future of the organisation’s brand, marketing and customer communications.

What you'll do:

As Head of Brand and Marketing you will:

• Lead the alignment and orchestration of marketing strategies, customer communications, and engagement capabilities.
• Monitor emerging trends in marketing technologies and evolving customer expectations across sectors to inform future strategies and investment decisions.
• Own performance metrics for marketing activities, customer engagement levels, and brand outcomes throughout the full customer lifecycle.
• Drive integrated customer engagement initiatives across multiple channels, harnessing advanced data insights and AI-enabled technologies to deliver measurable outcomes.
• Set strategic priorities by making informed investment decisions and allocating resources to maximise enterprise value and support sustainable growth.
• Oversee the evolution of brand identity and ensure consistent delivery of a distinctive brand experience across all customer touchpoints.
• Lead go-to-market planning by developing integrated communication plans that align business priorities with customer needs across various channels.

What you bring:

To excel as Head of Brand and Marketing, you will

• Bring a proven track record of senior leadership experience within consumer-focused, regulated industries.
• A proven track record developing enterprise-wide brand strategies that deliver measurable improvements in both customer satisfaction and commercial performance is required.
• Experience leading large-scale transformations involving multi-channel marketing initiatives.
• Strong commercial acumen combined with deep understanding of leveraging customer insights for optimising outcomes is expected.
• Comprehensive knowledge of regulatory requirements governing advertising standards within regulated environments is important for maintaining compliance.
• Experience delivering integrated campaigns across digital media channels while managing agency partnerships adds significant value.
• Alignment with core organisational values such as integrity, empathy, accountability, inclusivity—and commitment to positive societal impact—is fundamental.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates