Talent mapping in recruitment helps organisations learn more about where the top candidates for their market are located across the country, including key candidate behaviours and preferences as well as overall hiring demands for certain roles, particularly when it comes to the actions of your top competitors.
Few employers have access to competitor and talent mapping data tailored specifically to their business; this can be an invaluable guide to combat potential issues affecting overall business success, including:
Inaccurate target marketing
Without the ability to see and compare market positions, businesses are unable to identify where to target recruitment efforts, risking time and money being spent in ineffective areas.
Prolonged recruitment processes
A lack of understanding around current market trends can lead to unrealistic expectations on where to find top talent, and what that talent looks like, extending the search process.
Top talent lost to competitors
Without gaining information through a talent mapping process, companies risk failing to develop competitive compensation packages that ensure they can attract top candidates. Using market mapping in recruitment keeps companies ahead of their competition.