en

Services

Ireland's leading employers trust us to deliver fast, efficient hiring solutions that are tailored to their exact requirements. Browse our range of bespoke services and resources.

Read more
Jobs

Let our industry specialists listen to your aspirations and present your story to the most esteemed organisations in Ireland, as we collaborate to write the next chapter of your successful career.

See all jobs
Services

Ireland's leading employers trust us to deliver fast, efficient hiring solutions that are tailored to their exact requirements. Browse our range of bespoke services and resources.

Read more
About Robert Walters Ireland

Since our establishment 25 years ago, our belief remains the same: Building strong relationships with people is vital in a successful partnership.

Learn more

Work for us

Our people are the difference. Hear stories from our people to learn more about a career at Robert Walters Ireland

Learn more

Managing your employer brand

Employer branding has become a buzzword within most organisations over the last year. Businesses have started to realise that the external values and ethics they advertise on behalf of the company need to be believed and resonated by their employees.

What is employer branding?

Employer branding is the internal culture a company creates based on their brand story, and how employees live out the brand values both internally and externally.

A brand needs to start from the inside out and it is for this reason many marketers believe that the employee brand needs to sit under the marketing umbrella.

 

The importance of employer branding in organisations

As competition increases, organisations need to realise the importance of a strong employer brand and the benefits it creates. Some benefits of an employer brand include:

  • Attracting and retaining top talent
  • Increased financial performance
  • Increased motivation and engagement of employees
  • Becoming an ‘employer of choice’ - job-seekers are increasingly looking for companies that offer more than salary increases

 

Role of marketing in building the employer brand

It is the role of a company’s marketing department to deliver consistent brand messages to all external stakeholders. Marketing should have a thorough understanding of a company’s brand, what it means and how it should be communicated. A brand needs to start from the inside out and it is for this reason many marketers believe that the employee brand needs to sit under the marketing umbrella.

Role of HR in building the employer brand

HR is the face of a company’s recruitment process and is often the first impression new employees have with your company. HR also sets company policies that are closely aligned to the organisation’s values. These give some HR professionals reason to believe employer branding should sit under the responsibility of the HR function.

There are various elements to an employer brand and understanding these means that it doesn’t belong to a single function. Employer branding is not a duty of marketing or HR.

Both functions have the skills and capabilities to deliver certain elements of the employerbrand and they should work together to create a unified strategy. Marketing and HR also need to work together to get a third integral element in place - a company’s CEO/MD. Having leadership visibility strengthens a company’s employer brand. 

Share this article
Related Solutions

Sign up for job alerts

Salary Survey

Career Advice

Get in touch

Find out more by contacting one of our specialist recruitment consultants

Related content

View all
Understanding a multi-generational workforce

How do you drive Diversity & Inclusion in the workplace? We’ve partnered with specialist diversity and inclusion organisations: Censuswide, Resource Solutions, The Kaleidoscope Group, and the Inclusive Group to survey over 6000 Irish and UK professionals - to understand the career challenges and wor

Read More
10 reasons why you need a mentor

In today's fast-paced world, finding the right guidance to navigate your personal or professional life is more valuable than ever. One of the best ways to gain this guidance is through mentoring. A mentor can provide insights, constructive feedback, and encouragement to foster your growth, irrespect

Read More
Mastering the middle

Are you looking to unleash your full potential as a manager? Look no further – we have created the ultimate checklist to help you ensure you have the skills and insights in place to unlock your full potential. Our checklist is designed to give you actionable insights that will help you elevate your

Read More