Networking on social media

For marketers, it's important to consider how professional social media networks such as LinkedIn can help them develop their personal brand and stay up to date with industry news and jobs.

Networking provides professionals with the opportunity to build productive and lasting relationships. To succeed you must continually connect with new people, cultivate emerging relationships and leverage your own network.

Social media groups are seen as the ideal platform for discussing trends, gaining market intelligence, interacting with like-minded professionals, job-hunting and ascertaining the identities of key marketing players within different industry sectors.The marketing profession is changing rapidly, and marketers need to ensure they stay up to date with the latest trends in their discipline or sector.

"The marketing profession is changing rapidly, and marketers need to ensure they stay up to date with the latest trends in their discipline or sector," said Gemma Allen, Director with Robert Walters.

While the primary goal of sites such as LinkedIn is to highlight individual working achievements, they are now becoming centres for individuals to illustrate their industry-specific knowledge, share best practice and to network with other likeminded professionals.

Given that a majority of job seekers and hiring managers view these sites as ‘professional’ and ideally suited to recruitment, they are often used as a first point of call when searching for talent as well as a common vetting tool when judging a person’s potential influence within a field. Keeping your professional profile up to date and being visible within these communities as much as possible can open you up to some of the best marketing opportunities available.

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