Four key digital skills employers look for in generalist marketers

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With businesses leveraging developments in technology to reach their target audiences in new and ever-changing ways, here are four key digital skills generalist marketers should master and demonstrate on their CV: 

Web

Almost every business has its own web platform that can be accessed through one click. Marketers are often responsible for keeping company websites updated with fresh content and ensuring new elements enabled, as audiences nowadays are not looking for a static website.

Marketers must demonstrate their ability to use a mix of online and offline tools when building campaigns.

Social media

The rise in social media channels has made it quicker to connect with target markets in real time. Marketers should show that they are aware of the ongoing updates that social media platforms make and are confident at using these tools to target audiences.

Integration of online and offline channels

Implementing an integrated multi-channel marketing strategy has never been more vital. It is difficult to predict where consumers will hear about your business or brand. Marketers must demonstrate their ability to use a mix of online and offline tools when building campaigns.

Tools and platforms

New technology is changing the way marketers work. Marketers need to demonstrate that they have experience using a mix of technology tools and platforms for both marketing execution (e.g. email marketing tools, social sharing platforms) and marketing analysis (such as the CMS, CRM or Google Analytics) to best show case their marketing skills.

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