Sales & marketing salary trends in Ireland


The Robert Walters Global Salary Survey for 2017 contains recruitment market updates, hiring advice and benchmarks salaries across our global markets.

Here we discuss the outlook for the sales & marketing sector in Ireland.

Hiring trends in 2016

Demand for marketing professionals remained buoyant throughout 2016, particularly within the telecommunications and financial services industries. Digital marketing, insights and data analytics continued to be an area of hiring growth. This trend was most visible within the area of financial services, particularly insurance and investment banking, as institutions competed for customers through increasing usage of mobile and online digital platforms for purchasing new products. Content specialists were also in high demand as organisation’s sought to add quality to their corporate communications.

Hiring managers will need to be innovative with benefits packages in order to secure talent in 2017.

Hiring within food, FMCG and retail remained strong. Demand for marketing professionals from junior to management level continued to grow as companies focused on developing and enhancing their online commercial capabilities, customer loyalty card programmes and omni-channel strategies. Demand for candidates with hands-on digital marketing experience continued to increase as SEO, social media and customer user experience became an increasingly integral part of organisations’ digital marketing strategies.

Candidate shortages expected in 2017

Gemma Allen, Director of Professional Services for Robert Walters Ireland said: “Sectorial experience is still highly sought after and specialist skills in demand include strong knowledge of web technologies, SEO/SEM strategies, metric dashboards/DMP’s/DSP’s, experience with web applications and an understanding of programming languages (HTML etc.).”

With foreign direct investment continuing to flow into Ireland, as well as a constant new stream of technologies and digital platforms, we anticipate supply of skilled and specialist marketing candidates will continue to be an issue in the junior to mid level market. Hiring managers will need to be innovative with benefits packages, employer branding and other methods of attraction in order to secure talent.

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